What’s a rent roll really worth? Demystifying valuations.

You’ve probably heard rent rolls get valued at “a multiple.” But what does that mean — and why do some rolls sell for much more than others?

Let’s break it down.

The Basics

A rent roll is usually valued as:

‘Annual management fee income × multiple = value’

So if a portfolio brings in $200,000 in fees and the multiple is 2.8, it’s worth roughly $560,000.

What Drives the Multiple Up (or Down):

  • Retention & stability: Long-term landlords and low churn mean higher multiples.

  • Fee structure: Higher, consistent management fees add value.

  • Property types: Well-managed, standard residential properties are usually valued higher than high-maintenance, niche properties.

  • Location: Strong rental markets can push multiples up.

  • Documentation & compliance: Clean paperwork keeps buyers (and lenders) happy.

Hidden Value (or Traps) to Watch:

⚠ Discounts & freebies: Lots of discounted management fees? That lowers your true income.
⚠ Big landlords: If one client owns 30% of the roll, losing them can hurt your bottom line.
⚠ Arrears: A high level of unpaid rent can signal bigger issues.

Pro tip: Always do your homework (or bring in someone who will). The asking multiple is just the start — real value depends on the detail.

Need help?

Whether it’s working out what a roll is really worth or structuring finance to make the numbers stack up, we’re here to help you buy with confidence.

michael@financingrentrolls.com.au

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5 things to check before you buy a rent roll (that most buyer miss)

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Buying a property management business? Here’s the checklist you need.